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Crafting Strong University Brands: A Consumer- Based Brand Equity Approach
by | 08-Jul-2026
(0)
Crafting Strong University Brands: A Consumer-Based Brand Equity Approach examines the growing importance of branding in higher education within a competitive, knowledge-driven economy. It highlights how institutions must build trust and perceived...
Book Details
- Language : English
- Pages : 257
- ISBN : 9789378254987
- Genre: OTHERS
- Size : 5" x 8"
- Binding Type : HARDBOUND
- Age Group: + Years
- Paper Type : NATURAL SHADE
- Interior : BLACK & WHITE
- Cover : GLOSS FINISH
- Book Type : HARDBOUND
- Tags : Dr. Amey Devle,Crafting Strong University Brands: A Consumer- Based Brand Equity Approach,Higher education branding,brand equity,consumer based brand equity,brand management,Education Management,Higher Education Marketing,University Brand Equity
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Best Sellers Rank :
#1277 in Self - Help
#13587 in Global
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