Advertising as Literary Art

by Seshu Prasad | 27-Oct-2026

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Advertising as Literary Art explores advertising beyond its commercial purpose, revealing it as a sophisticated form of literary and artistic expression. Drawing upon three decades of research, the book examines how advertising employs the resourc...

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Book Details

Language : English
Pages : 164
ISBN : 9788167444639
Genre: NON-FICTION
Size : 5" x 8"
Binding Type : PAPERBACK
Age Group: + Years
Paper Type : NATURAL SHADE
Interior : BLACK & WHITE
Cover : GLOSS FINISH
Book Type : PAPERBACK
Tags : Advertising as Literary Art,Advertising Copywriting,Literary Devices in Advertising,Creative Advertising,Persuasive Communication,Advertising and Literature,Rhetoric and Language,Marketing Communication
Best Sellers Rank :
#3291 in Non - Fiction
#14655 in Global